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Results: 1
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Facial Skincare Journey
Intaka Piriyakul
,
Shawanluck Kunathikornkit
,
Montree Piriyakul
,
Rapepun Piriyakul
Jan 01, 2022
Consumer journey analysis led to efficient marketing implementation. A journey represents a path of steps and interaction between consumer and service units at each touchpoint. Dissatisfaction in the touchpoint, causes a...
Published by:
IGI Global